Benetton Wants You: It's My Time Global Casting in Tokyo

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FREE ENTRANCE
Date: 2/12/2010
Time: 19:00-22:00
DJs: DJ Peli
DJ KILIMANJARO.
Place: La Fabrique http://www.lafabrique.jp/index/index/map.html
Audition Recorded by Selwa Sweidan www.collaboratorsguide.com

UNITED COLORS OF BENETTON, an Italian apparel brand available in 120 countries, is auditioning models from around the world for its fall and winter campaign in 2010. The selected 20 models will be joining the photo shoot in NYC. Celebrating the launch of the global online casting campaign, 'IT'S:MY:TIME' Benetton Japan will be holding an open casting event at LA FRABRIQUE with music entertainment provided by DJ PELI and KILIMANJARO.
Benetton continues to celebrate diversity and originality of individuals and is looking for people with this unique quality, style and look. You can express your originality through playing music, doing yoga, or anything that shows who you are in one minute in front of the camera. The movie files will be uploaded onto Benetton's official website (http://casting.benetton.com/) for all people around the world to see and vote! Come join this open casting to express yourself, show your own style and performance!
If you decide that you don't want to participate in the audition, you can still enjoy the dance floor with DJ PELI and KILIMANJARO, the original fashionistas representing Tokyo style.


120カ国に展開するイタリアン・ブランド、 『UNITED COLORS OF BENETTON』が、2010年秋冬広告モデルを大募集!! 世界中から選び抜かれた最終候補20名は、その後NYCにて広告ビジュアルの撮影に招待されます。2/9-3/16まで、オンライン上での公式動画オー ディション『It’s My Time』が開催されるのを記念して、ベネトン ジャパンがLa Fabriqueにて公開モデル・オーディションを行います。
ベネトンは、人々の多様性や個性を称賛するブランドです。『It’s My Time』キャンペーンでは、オリジナリティーにあふれる個性的なモデルを探しています。当日は、『It’s My Time』に参加したい！モデルになりたい！という方を対象に、イベント会場内で約1分間のショート・インタビュー形式のオーディションが行われます。得 意な楽器を奏でるも良し、ヨガのポーズをとるも良し、とにかくあなたの個性を1分間でアピール！ 撮影された動画は、後日世界中の人々がチェックするオフィシャルサイト(http://casting.benetton.com/)にアップロードされ、お気に入りの動画に投票する公開オーディション・システムです。来シーズン、の120カ国が注目するベネトン広告を飾るのは、あなたかもしれません！
もちろん、オーディションに参加しなくてもDJ PeliとKILIMANJAROの東京スタイルを代表するファッショニスタ達のダンスフロアーで楽しんで！

African Drummer Latyr Sy Beats Japan Down

www.latyrsydiaspora.com
African percussionist and Senegal Native Latyr Sy has been drumming in Japan for the past 5 years. He brought his beats to the United Colors of Benetton fall/winter 2008 fashion show to support Benetton's "Africa Works" campaign. Latyr said he began drumming as a child in Senegal because it was something he had picked up and liked to do. His love and skill for drumming grew into a career that has brought Africa's beat around the world to places like France, Korea, China, Germany, Egypt, and Japan where he resides.

Being a percussionist isn't something Sy set out to be. He plays because he loves the music and hopes to induce happiness and a feeling of festivity in all who hears his music. African music and culture being spread around the world and Japan is one of his goals. His percussionist group has members from multiple countries in Africa besides Senegal. Working with Benetton who promotes projects like Birima's micro-credit Program in Senegal which fosters economic stimulus, education, and productive small businesses, can do more to help develop African nations than political involvement can, Sy feels. Events like the fall/winter 2008 United Colors of Benetton fashion show helps to promote awareness and culture to the masses.

Latyr Sy uses his talent throughout Japan by conducting live performances, TV appearances, band recordings, and collaborating with musicians in various genres from Jazz and Latin, to Folk and Rock. He teaches African Drumming and holds workshops to further encourage interests on a national level, from elementary school and above. When people hear his name and his music, Sy wants them to be happy and let out what they feel on the inside as the beat of the drum moves them.

"One Love" Jamaica Festival

Photos by B
Hundreds turned out to pack Yoyogi Park to share one love for Jamaican-Japan relations. Japan has a deep-rooted following of all things from Jamaican Culture including music, food, dance, and the number 1 import coffee. The park was filled with informational booths and stands selling jerk chicken, Red Stripe beer, Meyers Jamaican Rum, and clothing colored in flags of green, black, yellow, and red. The 2-day festival celebrated the relationship between Japan and Jamaica. The Jamaican Embassy and friendship groups had stands to promote educational facts about, the country. There were Dancehall lessons, and Patwa, Jamaican English dialect, lessons. Many J-Reggae artists performed on the concert stage including a special performance by the 2 time winning Jamaican Dancehall Queen, who is a Japan native, Junko. All nationalities were present to take part in the cultural festivities, and to show One Love for Jamaica in Japan.